NGC Customer JustFab Receives Apparel’s “2015 Top Innovators” HonorJune 25, 2015
Every May, Apparel honors leading apparel retailers, brands and manufacturers, along with their strategic partners, for their technology innovations. Past honorees have included the likes of SPANX, Sport Obermeyer, Evy of California and Fashion Avenue Sweater Knits.
We are thrilled to announce that NGC customer JustFab has joined these ranks as an Apparel “2015 Top Innovator.” This year, JustFab was selected, along with 35 others, for its implementation of NGC’s PLM software. Since its 2010 founding, JustFab and its family of brands have experienced rapid growth and the NGC PLM software deployment has allowed the apparel company to continue its leadership in ultra-fast fashion and superior customer service.
JustFab relies on NGC to bring a new level of service and options to customers on the front end, all by streamlining and enhancing work flows and operations on the back end. In order to deliver this fast fashion, high-quality experience to shoppers, JustFab uses NGC’s PLM software to maximize productivity and streamline design and production.
Please find the text of the JustFab feature below or on page 30 of the full-length Apparel “2015 Top Innovation” issue.
By Jessica Binns
Since its launch in 2010, e-commerce darling JustFab has been on the forefront on many of today’s biggest retail trends: the convenience of online shopping, the addiction of fast fashion, the desire for a personalized, curated experience, the subscription business model. Through a series of acquisitions, JustFab Inc. now includes Fabletics, FabKids and ShoeDazzle, with 3 million VIP members signed up to receive a shiny new item — whether shoes, clothing or accessories — from their unique boutique each month for a flat fee of $39.95 (shipping’s on the house for orders of more than $39).
JustFab can keep its prices so low because it designs everything in-house in Los Angeles; there’s no middleman to mark up prices to department-store or specialty retail levels. On track to surpass $500 million in revenue this year, JustFab has been growing at a rapid clip by moving into new categories, increasing product offerings and expanding internationally; between JustFab and Fabletics, the company serves Australia, France, Germany, The Netherlands, Spain, Sweden and the United Kingdom, in addition to the United States and Canada.
With its “need for speed” approach, JustFab can capitalize on the latest trends and deliver fresh, of-the-moment products to customers quickly, feeding the relentless appetite for new, new, new.
But enviable growth always comes with a few pain points, and eventually the company outgrew some of its operational platforms. “With our rapid growth and need to expand our sources of supply, we required a system that would provide a single source of data across cross-functional teams,” explains Russel Steingold, senior vice president of Fabletics and global sourcing. “We wanted a cloud-based solution that our accounting, merchandising, design, product development and supply chain teams could use for their needs, respectively. We could no longer function using spreadsheets due to the complexities of our business and the rapid growth we were seeing.”
In the first quarter of 2014, JustFab began implementing NGC’s PLM platform to effectively collaborate with suppliers and keep tabs on changes throughout the product development process. The software aids with line planning, material development, sampling and sourcing, and includes work- flow calendars and an exception dashboard to help keep all aspects of design both on time and on budget. Today 80 users are on the NGC platform.
Streamlining its product development department enables JustFab to pursue interesting opportunities and collaborate on special collections, as it did with People StyleWatch — a top style source for Millennial women — on a 32-piece capsule in March. The 25 shoe styles and seven handbags featured the latest designs and colors for spring, allowing JustFab to reach People StyleWatch’s 10.5 million subscribers.
Going forward, JustFab plans to continually fine-tune the customer experience.
“As a fashion company, we are constantly looking to evolve the personalized experience we give our members,” Steingold says. “I think the customer experience will continue to evolve and become more and more customized and engaging. The JustFab Inc. brands have been focused on changing the way people are shopping for fashion online, and we are always enhancing that experience.”