What Will Sustainability Look Like in a Post-COVID-19 World?

What Will Sustainability Look Like in a Post-COVID-19 World?

July 29, 2020

Sustainability has always been top of mind for retailers, but the importance of sustainable fashion has only risen as the coronavirus sweeps our world. Big brands like Walmart partnered with ThredUp to sell pre-owned items and Allbirds and Adidas are working together to create a sport performance shoe with the lowest carbon footprint ever.

There also continues to be consumer demand for sustainability. We’ve seen that Gen Z continues to be fixated on transparency and societal change from their favorite brands, and experts agree that sustainable brands will still come out on top against their counterparts after the pandemic.

Presently, the disruption of global supply chains has given retailers the opportunity to reevaluate and rebuild their processes with a much greater emphasis on sustainability. Fashion brands and retailers must remain committed to sustainability goals to meet consumer demand and come out as a winner long-term.

Measure Your Efforts for Success

Peter Drucker, a world-famous business consultant, is best known for his management philosophy: “If you can’t measure it, you can’t manage it.” This mantra is important for every company to consider as they monitor success. A brand’s sustainability efforts must be clearly defined, and their objectives must be openly measured.

Many retailers struggle with measuring their sustainability initiatives, and if they do, it’s often incomplete or inaccurate. For one single item, retailers need to measure the environmental impact from fiber to consumer and account for every tier in the supply chain – a digital thread. With so many supply chain factors to consider, including price, speed, quality, capacity and risk, siloed data and manual evaluations won’t cut it.

In order to determine the optimal sourcing strategy for product mix, retailers must use technology to evaluate all possible scenarios and determine the best outcomes that will embed sustainability into their development, sourcing and distribution decisions. A digital twin, which is digital replica of suppliers, factors, locations, processes, and transportation modes in a supply chain ecosystem, can do just that. Its optimization engines can process huge amounts of information to evaluate all possible scenarios and determine the best outcome.

Maximize Your Retail Sustainability Initiatives With NGC

Now is not the time to lose focus on sustainability efforts. NGC has the digital technologies and vendor management tools to help companies measure their initiatives effectively and provide the real-time data and understanding necessary to make real changes.

With NGC’s digital supply chain technology, retailers can make the right decisions that will achieve sustainability goals and give shoppers the measurable evidence they need to support the brand. To get started on your journey to real sustainability, contact us for more details on how we can work with you to drive measurable transformation.