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California Apparel News / June 13, 2014

With PLM, Evy of California Gets a Jumpstart on the Design Process

For many apparel companies, Product Lifecycle Management (PLM) software is seen as a tool to aid in production. But when Evy of California added NGC’s NGC PLM about two years ago, the company found the software changed the way the design department operates.

“Almost everything we make—if not everything we make—is made to order,” said Kurt Krieser, chief executive officer of the Los Angeles–based company, which produces apparel for major retailers such as Walmart, Target, Macy’s, Dillard’s, Kmart, JCPenney and Kohl’s. “Our product needs to be developed to create an order opportunity for a specific customer.”

Much of Evy’s business is with licensed characters such as Sanrio’s Hello Kitty and Disney’s Elsa from “Frozen.”

“One of our challenges as a licensee is to differentiate the product from one customer to another,” Krieser said. “In other words, Walmart has a different purchasing opportunity—although similar if it’s the same character, whether it’s Hello Kitty or if it’s a Disney princess—but the garment itself is different, and the graphics are different and the presentation is different in order to not confuse the marketplace with product.”

When Evy designers begin working on a new item, they need to know who the customer is and where it will be produced, which will affect the cost, lead time and, in some instances, compliance.

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