The 2020 Holiday Season Is Unlike Any Other: Unprecedented
It goes without saying that this holiday season will be described with the same adjective that applied to the rest of 2020: unprecedented. Traffic at stores on Black Friday fell 52.1% compared to last year, according to Sensormatic Solutions, and online spending surged 21.6% to hit a new record, according to Adobe Analytics. Throughout this entire year, supply chains have been packed up, inventory has not followed annual spending patterns and retailers are continually being forced to adapt, and then adapt again. So, with less than one month until the holidays, how are retailers navigating this critical, yet complicated season?
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